Grants and Contracts per year
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Dive into the research topics where Integrated Strategic Communication is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
Profiles
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Chike Anyaegbunam, Ph.D.
- Integrated Strategic Communication - Professor, Director of Graduate Certificate, Integrated Strategic Communication, Chair, Department of Integrated Strategic Communication
- Health, Behavior, and Society - Joint Appointment
Person
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Alyssa Eckman, Ph.D.
- Integrated Strategic Communication - Associate Professor
- School of Journalism and Media - Joint Appointment
Person
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Sarah Geegan, M.A.
- Integrated Strategic Communication - Assistant Professor
- UNITE Research Priority Area
Person
Grants and Contracts
- 6 Finished
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The Power of “Mother Nature” for Consumer Attitude and Purchase Forward Sustainability- OVPR CURATE Program
Office of the Vice President for Research
5/1/22 → 4/30/23
Project: Research project
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Appealing to Gen Z with Mother Nature for sustainable consumption: With mediation of psychological closeness to nature and consequence of psychological well-being
Jeong, H. J. & Kim, M., 2023, (Accepted/In press) In: Journal of Consumer Behaviour.Research output: Contribution to journal › Article › peer-review
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Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement
Jeong, H. J. & Kim, J., 2023, In: International Journal of Internet Marketing and Advertising. 19, 1-2, p. 42-62 21 p.Research output: Contribution to journal › Article › peer-review
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Brand social media crisis response strategies to mis/disinformation
Spencer, E. & Tristan, A., 2023, In: Teaching Journalism & Mass Communication.Research output: Contribution to journal › Article › peer-review
Prizes
Activities
- 1 Membership of committee
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American Academy of Advertising (External organization)
Mengtian Jiang (Chair)
Mar 2021 → …Activity: Membership › Membership of committee