Research output per year
Research output per year
- 1 - 50 out of 243 results
Search results
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2024
Appealing to Gen Z with Mother Nature for sustainable consumption: With mediation of psychological closeness to nature and consequence of psychological well-being
Jeong, H. J. & Kim, M., 2024, In: Journal of Consumer Behaviour. p. 530-539 23.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Artificial intelligence in voice assistants: User benefits explored
Kim, M. & Kim, J., Mar 2024, In: International Journal of Consumer Studies. 48, 2, e13019.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes
Zhang, W., Tsou, T. H., Rodgers, S. & Willett, J. F., 2024, In: Journal of Interactive Advertising. 24, 3, p. 247-264 18 p.Research output: Contribution to journal › Article › peer-review
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Developing communication strategies to engage a new generation of donors: Fostering relationships between Gen Z and non-profit organizations
Parker, K. A., Amegbeha Amissah, A., Deffendall, M., Pfeiffer, S. N., Adams, M., Clements, C., Scheuer, S., Guay, M., Abney, D., Ribott, M. A. & Rahman, N., Feb 2024, In: Journal of Philanthropy and Marketing. 29, 1, e1829.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Engaging a new generation of donors: A relationship management theory approach to communication between nonprofits and millennials
Parker, K. A., Geegan, S. A., Pfeiffer, S. N., George, A. M., Jaffe, D. E., Grumbein, A., Scheuer, S. & Brown, A. D., Feb 2024, In: Journal of Philanthropy and Marketing. 29, 1, e1816.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Exemplification of child abduction in US news media: Testing media effects on parental perceptions and assessment of risk: Exemplification of Child Abduction in US media
Weatherred, J. L. & Moscowitz, L., Mar 2024, In: Journal of Experimental Criminology. 20, 1, p. 297-316 20 p.Research output: Contribution to journal › Article › peer-review
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From empathetic hearts to digital hands: A study of compassion and donation behavior in social media advertising
Kim, M. & Kim, J., Jul 2024, In: Journal of Retailing and Consumer Services. 79, 103855.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
How Do Individuals With Conspiracy Beliefs Respond to Humorous Public Service Announcements Promoting COVID-19 Vaccination? The Role of Scientific Consensus and Vaccine Confidence
Han, J. Y., Kim, H., Yoon, H. J. & Seo, J. K., 2024, In: International Journal of Communication. 18, p. 2456-2478 23 p.Research output: Contribution to journal › Article › peer-review
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Selling Yoga ‘Off the Mat’: A 10-year Analysis of Lifestyle Advertorials in Yoga Journal Magazine
Bhalla, N., O’Boyle, J. & Moscowitz, L., Apr 2024, In: Journal of Communication Inquiry. 48, 2, p. 243-266 24 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Sustainability in Higher Education: The Impact of Justice and Relationships on Quality of Life and Well-Being
Kim, M., Albers, N. D., Knotts, T. L. & Kim, J., Jun 2024, In: Sustainability (Switzerland). 16, 11, 4482.Research output: Contribution to journal › Article › peer-review
Open Access -
The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity
Kim, M. & Jeong, H. J., 2024, (Accepted/In press) In: Asian Journal of Communication. 34, 4, p. 435-456 22 p.Research output: Contribution to journal › Article › peer-review
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The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces
Jeong, H. J., 2024, (Accepted/In press) In: Journal of Current Issues and Research in Advertising.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Trans Youth Sport Bans and the Facilitation of Moral Panic: A Cross-Platform Comparison of 2022 Media Narratives
Billings, A. C., Moscowitz, L., Jackson, J. R., Dirks, E. & Tomsett, S. M., 2024, (Accepted/In press) In: Mass Communication and Society.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Unlocking Trust Dynamics: An Exploration of Playfulness, Expertise, and Consumer Behavior in Virtual Influencer Marketing
Kim, J., Kim, M. & Lee, S. M., 2024, (Accepted/In press) In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
2023
Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement
Jeong, H. J. & Kim, J., 2023, In: International Journal of Internet Marketing and Advertising. 19, 1-2, p. 42-62 21 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Brand social media crisis response strategies to mis/disinformation
Spencer, E. & Tristan, A., 2023, In: Teaching Journalism & Mass Communication.Research output: Contribution to journal › Article › peer-review
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Building capacity for citizen science communication of water quality risks: exploring the enhancement of the communication infrastructure in Letcher County, Kentucky
Fischer, L. M., O’Hair, D., Wallace, M., Jin, X. & Unrine, J., 2023, In: Journal of Applied Communication Research. 51, 4, p. 360-379 20 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives
Wan, A. & Jiang, M., 2023, (Accepted/In press) In: Journal of Current Issues and Research in Advertising. 44, 3, p. 332-372 41 p.Research output: Contribution to journal › Article › peer-review
16 Scopus citations -
Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, N. J., Jiang, M. & Wu, S., Apr 3 2023, In: Journal of Product and Brand Management. 32, 4, p. 517-529 13 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
COVID-19 Vaccine Hesitancy and Acceptance: The Influence of Communication between Black Americans and Healthcare Professionals
Geegan, S. A., Parker, K. A., Dogan-Dixon, J., Ivanov, B., Tristan, A. & Francis, D., 2023, In: International Journal of Health, Wellness, and Society. 14, 1, p. 59-77 19 p.Research output: Contribution to journal › Article › peer-review
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Examining the prominence and congruence of organizational corporate social responsibility (CSR) communication in medical tourism provider websites
Mason, A., Spencer, E., Barnett, K. & Bouchie, J., Jan 20 2023, In: Journal of Hospitality and Tourism Insights. 6, 1, p. 1-17 17 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
Experiencing Inoculation: A Qualitative Analysis of an Interrupted Message Design
Parker, K. A., Hester, E. B., Ivanov, B., Wombacher, K. & Watterson, T., 2023, In: Western Journal of Communication. 87, 1, p. 65-85 21 p.Research output: Contribution to journal › Article › peer-review
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Feasibility and acceptability of curricula to promote healthy eating in the golden years
Roberson, L. B., Parker, K. A., Ivanov, B. & Hester, E. B., Mar 2023, In: Family and Consumer Sciences Research Journal. 51, 3, p. 177-195 19 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer
Kim, M. & Kim, J., 2023, In: Journal of Current Issues and Research in Advertising. 44, 3, p. 274-294 21 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Improving African Americans’ Intentions to Enroll in a Health Registry: Message Development and Evaluation
Occa, A., Francis, D. B., Grumbein, A. & Stahl, H. M., 2023, In: Health Communication. 38, 13, p. 2884-2893 10 p.Research output: Contribution to journal › Article › peer-review
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Influences of Ethical Values of e-Travel Agents on Authenticity and Trust Formations: The Moderating Role of Privacy Concerns
Kim, J. & Kim, M., 2023, (Accepted/In press) In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Article › peer-review
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Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers
Zhang, W. & Rodgers, S., 2023, In: Journal of Current Issues and Research in Advertising. 44, 3, p. 373-391 19 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Mental Health, Life Satisfaction, Supportive Parent Communication, and Help-seeking Sources in the wake of COVID-19: First-generation College Students (FGCS) Vs. Non-first-generation College Students (non-FGCS)
Jeong, H. J., Kim, S. & Lee, J., 2023, In: Journal of College Student Psychotherapy. 37, 2, p. 71-86 16 p.Research output: Contribution to journal › Article › peer-review
17 Scopus citations -
Outbreak communication: Exploring the relationships between health information seeking behaviors, vested interests, and COVID-19 knowledge in U.S. Midwest populations
Mason, A., Compton, J., Spencer, E. & Barnett, K., 2023, In: The Midwest Quarterly. 65, 1, p. 10-33Research output: Contribution to journal › Article › peer-review
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Politics Go “Viral”: A Computational Text Analysis of the Public Attribution and Attitude Regarding the COVID-19 Crisis and Governmental Responses on Twitter
Zhang, W., Hu, L. & Park, J., Jun 2023, In: Social Science Computer Review. 41, 3, p. 790-811 22 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Surveilling the web, mobile, and language accessibility of Communication’s digital presence within institutions of higher education globally.
Mason, A., Spencer, E., Westhoff, M., Livingston, K. & Compton, J., 2023, In: Journal of Communication Pedagogy. 7, p. 130-147Research output: Contribution to journal › Article › peer-review
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The Compassion Fade Framework in the Social Media Context: Applying Place Attachment to Advertising Strategies for Monetary Donations
Kim, M. & Kim, J., 2023, (Accepted/In press) In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The Complexities of Mental Health Help Seeking Among Latinx College Students: Qualitative Inquiry Using the Theory of Planned Behavior
Geegan, S. A., Parker, K. A., Pfeiffer, S. N., Rodriguez, D. & Tristan, A., May 2023, In: Hispanic Journal of Behavioral Sciences. 45, 2, p. 91-120 30 p.Research output: Contribution to journal › Article › peer-review
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The effects of crisis types on corporate warmth and competence perceptions: Interplay with post-crisis promotion types for corporate attitude recovery
Jeong, H. J., 2023, (Accepted/In press) In: Journal of Marketing Communications.Research output: Contribution to journal › Article › peer-review
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The effects of inoculation and narrative messages on texting and driving among college students
Geegan, S. A., Ivanov, B., Parker, K. A., Rains, S. A. & Banas, J. A., Nov 10 2023, In: Journal of Social Marketing. 13, 4, p. 593-608 16 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance
Ko, Y., Kim, H., Seo, Y., Han, J. Y., Yoon, H. J., Lee, J. & Seo, J. K., Nov 10 2023, In: Journal of Social Marketing. 13, 4, p. 490-509 20 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine
Seo, Y., Kim, H., Ko, Y., Yoon, H. J., Han, J. Y., Lee, J. & Seo, J. K., 2023, (Accepted/In press) In: Journal of Marketing Communications.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Trust, Motivation, and Barriers in a "Hurry Up and Vaccinate" Environment: Vaccine Uptake among Black Americans
Parker, K. A., Geegan, S. A., Ivanov, B., Dogan-Dixon, J., Tristan, A. E. & Francis, D., 2023, In: International Journal of Community Diversity. 23, 2, p. 41-61 21 p.Research output: Contribution to journal › Article › peer-review
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Understanding individual differences in the dimensions of 'vestedness' within Midwestern populations toward the novel Coronavirus (COVID-19) during early-stage pandemic onset
Mason, A., Compton, J. & Spencer, E., 2023, In: The Midwest Quarterly. 64, 3, p. 242-230Research output: Contribution to journal › Article › peer-review
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Using humor to increase COVID-19 vaccination intention for the unvaccinated: The moderating role of trust in government
Yoon, H. J., Lee, J., Han, J. Y., Ko, Y., Kim, H., Seo, Y. & Seo, J. K., Sep 1 2023, In: Journal of Consumer Behaviour. 22, 5, p. 1084-1095 12 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, J. & Kim, M., 2023, In: Journal of Research in Interactive Marketing. 17, 2, p. 299-316 18 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations -
‘It’s my virtual space’: the effect of personalized advertising within social media
Kim, J. & Jeong, H. J., 2023, (Accepted/In press) In: International Journal of Advertising. 42, 8, p. 1267-1294 28 p.Research output: Contribution to journal › Article › peer-review
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“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses
Yang, J., Jiang, M. & Kim, T., 2023, In: Journal of Promotion Management. 29, 2, p. 259-279 21 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
“Not enough yet”: CSR communication of stigmatized industries through news coverage
Jeong, H. J. & Chung, D. S., Nov 23 2023, In: Corporate Communications. 28, 6, p. 857-872 16 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
2022
Being Present as ‘Real’ Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement?
Jeong, H. J., Kim, J. & Chung, D. S., 2022, In: Visual Communication Quarterly. 29, 4, p. 236-249 14 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Brands Are Human on Social Media: The Effectiveness of Human Tone-of-Voice on Consumer Engagement and Purchase Intentions Through Social Presence
Jeong, H. J., Chung, D. S. & Kim, J., 2022, In: International Journal of Communication. 16, p. 4231-4253 23 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Brands are human on social media: The effectiveness of human tone-of-interactions on consumer engagement and purchase intentions through social presence
Jeong, H. J., Chung, D. S. & Kim, J., 2022, In: International Journal of Communication. 16, p. 4231-4253Research output: Contribution to journal › Article › peer-review
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Bringing older consumers onboard to online banking: a generational cohort comparison
Jiang, M., Rifon, N. J., Cotten, S. R., Alhabash, S., Tsai, H. Y. S., Shillair, R. & LaRose, R., 2022, In: Educational Gerontology. 48, 3, p. 114-131 18 p.Research output: Contribution to journal › Article › peer-review
13 Scopus citations -
Celebrating a carnival of insults: Don Rickles meets Mikhail Bakhtin
Hutchison, P. J., 2022, In: Comedy Studies. 13, 1, p. 2-14 13 p.Research output: Contribution to journal › Article › peer-review
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Emojis and assertive environmental messages in social media campaigns
Baek, T. H., Kim, S., Yoon, S., Choi, Y. K., Choi, D. & Bang, H., May 9 2022, In: Internet Research. 32, 3, p. 988-1002 15 p.Research output: Contribution to journal › Article › peer-review
19 Scopus citations