Projects and Grants per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Marketing and Supply Chain is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
Profiles
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Alexis Allen, Ph.D.
- Marketing and Supply Chain - Associate Professor
- Gatton College of Business and Economics - Director of Undergraduate Certificate, Business, Associate Dean for Undergraduate Programs
Person
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Adam Craig, Ph.D.
- Marketing and Supply Chain - Associate Professor
- Psychology - Joint Appointment
Person
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Consumer-Firm Collaborations in Prosocial Programs- OVPR Curate Program
Hassler, C. (PI)
Office of the Vice President for Research
5/1/25 → 4/30/26
Project: Other project
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Waste Aversion Throughout the Consumer Journey- OVPR Curate Program
Xu, H. (PI)
University of Kentucky’s Office of the Vice President for Research
5/1/25 → 4/30/26
Project: Other project
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The Effect of Recipient's Gender on Donation Behavior- OVPR Curate Program
Davis, N. (PI)
University of Kentucky’s Office of the Vice President for Research
5/1/25 → 4/30/26
Project: Other project
Research output
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Are "10 Grams of Protein" Better than "Ten Grams of Protein"? How Digits versus Number Words Influence Consumer Judgments
Romero, M., Craig, A. W., Mormann, M. & Kumar, A., Feb 1 2025, In: Journal of Consumer Research. 51, 5, p. 1006-1026 21 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations -
Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)
Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D. & Bleier, A., 2025, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Comment/debate
Open Access -
Enhancing online college students' self-regulated learning and performance through self-assessments and commitment strategies
Huang, K. & Lee-Post, A., Oct 2025, In: Internet and Higher Education. 67, 101033.Research output: Contribution to journal › Article › peer-review
Prizes
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Best Paper in Advertising, Promotion, and IMC Track
Hardesty, D. (Recipient), 1999
Prize: Honorary award
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Robertson Outstanding Gatton Faculty Research Award
Hardesty, D. (Recipient), 2011
Prize: Honorary award