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  • 2016

    Chinese Outbound Tourists’ Shopping Behavior

    Meng, F. & Zhang, P., Jan 1 2016, Chinese Outbound Tourism 2.0. p. 229-244 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    3 Scopus citations
  • 2015

    A Cross-Cultural Brand Analysis: Comparison Between Global and Local Brands

    Lee, M. Y. & Kim, Y. K., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. p. 261 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review