Projects and Grants per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, University Of South Carolina
2011
Bachelor of Arts, University Of Kentucky
2005
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Dive into the research topics where Adam Craig is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
Projects & Grants
- 4 Finished
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IPA: Academic Fellow
Craig, A. (PI)
Securities and Exchange Commission
10/3/22 → 9/29/23
Project: Research project
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IPA - Academic Fellow
Craig, A. (PI)
Securities and Exchange Commission
9/15/21 → 9/14/22
Project: Research project
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IPA - Academic Fellow
Craig, A. (PI)
Securities and Exchange Commission
9/15/20 → 9/14/21
Project: Research project
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Mapping Time/ Relationship Decision Making- "OVPR CURATE Program"
Craig, A. (PI)
Office of the Vice President for Research
5/1/17 → 4/30/18
Project: Research project
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Are "10 Grams of Protein" Better than "Ten Grams of Protein"? How Digits versus Number Words Influence Consumer Judgments
Romero, M., Craig, A. W., Mormann, M. & Kumar, A., Feb 1 2025, In: Journal of Consumer Research. 51, 5, p. 1006-1026 21 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
The perfect bottle? Exploring the influence of the thin ideal and support for the body positivity movement on reactions to package shape
Monahan, L., Romero, M. & Craig, A. W., 2025, (Accepted/In press) In: Journal of Marketing Communications.Research output: Contribution to journal › Article › peer-review
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The Power That Blinds: How Power and Persuasion Knowledge Affect Marketplace Interactions
Ziegler, A. H., Barone, M. J., DeCarlo, T. E. & Craig, A. W., May 2025, In: Psychology and Marketing. 42, 5, p. 1233-1248 16 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
A Picture Is Worth a Thousand Dollars: Visual Aids Promote Investor Decisions
Scholl, B., Craig, A. W. & Chin, A., Oct 2023, In: Journal of the Association for Consumer Research. 8, 4, p. 416-428 13 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Strike while the iron is hot: Temperature affects consumers' appetite for risk
Lundberg, J., Craig, A. & Peloza, J., Dec 2023, In: Psychology and Marketing. 40, 12, p. 2653-2667 15 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations