Research output per year
Research output per year
Search results
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2012
Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience
Hsu, M., Karmarkar, U., Kassam, K., Meyvis, T., Plassmann, H., Rao, A., Shiv, B., Wadhwa, M., Yoon, C., Prelec, D., Hedgcock, W., Craig, A., Milosavljevic, M., Dimoka, A. & Mazar, N., 2012, In: Advances in Consumer Research. 40, p. 1102-1103 2 p.Research output: Contribution to journal › Comment/debate