Projects and Grants per year
Personal profile
Biography
Adriane Grumbein joined the Integrated Strategic Communication faculty in Fall 2014 as an assistant professor. She holds a Ph.D. in mass communication from the University of Florida, a M.S. in strategic communication from the University of Kansas and a B.S. in Integrated Strategic Communication (with a minor in Graphic Design) from Abilene Christian University. Before returning to pursue a graduate degree, she worked for several years as the marketing coordinator and designer at a software company.
Adriane loves teaching, and she strongly believes that every individual is creative. If you try to tell her you are not creative, she will make you yell, "I AM CREATIVE" as loud as you can. Adriane teaches a variety of creative and visual communication courses at the University of Kentucky. She also advises both the Ad Club (AAF student chapter) and UK's NSAC Team. She expects a lot from her students, but they always deliver, producing some truly incredible work.
Research Interests
Adriane specializes in message deisgn, and her research interests include visual communication, branding, advertising and the intersection of research with teaching and industry.
Courses Taught
Introduction to Strategic Visual Communication (ISC 100)
Strategic Visual Communication (ISC 339)
Advertising Creative Strategy & Execution I (ISC 331)
Advertising Creative Strategy & Execution II (ISC 431)
Direct Response Message Strategies (ISC 461)
ISC Campaigns (ISC 491)
Education/Academic qualification
Doctor of Philosophy, University Of Florida
2014
Master of Science, University Of Kansas
2010
Bachelor of Science Honorable, Abilene Christian University
2005
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Projects & Grants
- 1 Finished
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Engaging a new generation of donors: A relationship management theory approach to communication between nonprofits and millennials
Parker, K. A., Geegan, S. A., Pfeiffer, S. N., George, A. M., Jaffe, D. E., Grumbein, A., Scheuer, S. & Brown, A. D., Feb 2024, In: Journal of Philanthropy and Marketing. 29, 1, e1816.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Improving African Americans’ Intentions to Enroll in a Health Registry: Message Development and Evaluation
Occa, A., Francis, D. B., Grumbein, A. & Stahl, H. M., 2023, In: Health Communication. 38, 13, p. 2884-2893 10 p.Research output: Contribution to journal › Article › peer-review
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From the Recipient of the 2017 AEJMC Advertising Division Early Career Teaching Award: Why I Teach Advertising
Grumbein, A., May 1 2018, In: Journal of Advertising Education. 22, 1, p. 57-60 4 p.Research output: Contribution to journal › Comment/debate
1 Scopus citations -
Watch and Learn: Gendered Discrepancies in Educational Messages on Television Channels Targeted at Boys versus Girls
Hunting, K., Grumbein, A. & Cahill, M., Jan 2 2018, In: Mass Communication and Society. 21, 1, p. 115-141 27 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Pretty as a website: examining aesthetics on nonsurgical cosmetic procedure websites
Grumbein, A. & Goodman, J. R., Nov 30 2015, In: Visual Communication. 14, 4, p. 485-523 39 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations