Research output per year
Research output per year
Personal profile
Education/Academic qualification
Doctor of Philosophy, Georgia Institute Of Technology
2008
Master of Science, Georgia Institute Of Technology
2000
Bachelor of Science, University Of North Carolina
1995
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Dive into the research topics where Brian Murtha is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
Research output
- 10 Article
-
Secondary Selling: Beyond the Salesperson–Customer Dyad
Burchett, M. R., Murtha, B. & Kohli, A. K., Jul 2023, In: Journal of Marketing. 87, 4, p. 575-600 26 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts
Magnotta, S., Murtha, B. & Challagalla, G., Aug 1 2020, In: Journal of Marketing Research. 57, 4, p. 695-716 22 p.Research output: Contribution to journal › Article › peer-review
18 Scopus citations -
Selling to Barricaded Buyers
Chase, K. S. & Murtha, B., Nov 1 2019, In: Journal of Marketing. 83, 6, p. 2-20 19 p.Research output: Contribution to journal › Article › peer-review
45 Scopus citations -
Clustering, knowledge sharing, and intrabrand competition: A multiyear analysis of an evolving franchise system
Butt, M. N., Antia, K. D., Murtha, B. R. & Kashyap, V., Jan 2018, In: Journal of Marketing. 82, 1, p. 74-92 19 p.Research output: Contribution to journal › Article › peer-review
28 Scopus citations -
The joint effects of ex ante contractual completeness and ex post governance on compliance in franchised marketing channels
Kashyap, V. & Murtha, B. R., May 2017, In: Journal of Marketing. 81, 3, p. 130-153 24 p.Research output: Contribution to journal › Article › peer-review
103 Scopus citations