Projects and Grants per year
Personal profile
Education/Academic qualification
Doctor of Philosophy, Georgia Institute Of Technology
2015
Bachelor of Arts, Virginia Polytechnic Institute and State University (Virginia Tech)
2001
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Dive into the research topics where Daniel Sheehan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects & Grants
- 4 Finished
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Managing a Consumer In-Store Experience Through Sequential Cues- OVPR CURATE Program
Sheehan, D. (PI)
Office of the Vice President for Research
5/1/23 → 4/30/24
Project: Research project
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From Prices to Purchases: The Role of Consumer Price Perceptions on Retailer Image and Consumer Tradeoffs- "OVPR CURATE Program"
Sheehan, D. (PI)
Office of the Vice President for Research
5/1/19 → 4/30/20
Project: Research project
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In-store Spending Dynamics/Conspicuous Identity Signaling- "OVPR CURATE Program"
Sheehan, D. (PI)
Office of the Vice President for Research
5/1/17 → 4/30/18
Project: Research project
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Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)
Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D. & Bleier, A., 2025, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Comment/debate
Open Access -
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice
Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D. & Bleier, A., May 2025, In: Journal of the Academy of Marketing Science. 53, 3, p. 949-954 6 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies
Sheehan, D., Hamilton, R. & Chellappa, R. K., Dec 1 2022, In: Journal of Consumer Research. 49, 4, p. 543-560 18 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Isolating price promotions: The influence of promotional timing on promotion redemption
Sheehan, D. & Ttersum, K. V., Jan 2021, In: Journal of the Association for Consumer Research. 6, 1, p. 81-90 10 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
A packaged mindset: How elongated packages induce healthy mindsets
Sheehan, D., Van Ittersum, K., Craig, A. W. & Romero, M., Jul 1 2020, In: Appetite. 150, 104657.Research output: Contribution to journal › Article › peer-review
Open Access8 Scopus citations