Personal profile
Education/Academic qualification
Doctor of Philosophy, University Of Georgia
2022
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 16 Peace, Justice and Strong Institutions
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Dive into the research topics where Hanyoung Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
Research output
- 16 Article
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Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns
Seo, J. K., Kim, H., Yoon, H. J., Ko, Y., Han, J. Y. & Seo, Y., 2026, In: International Journal of Advertising. 45, 2, p. 451-483 33 p.Research output: Contribution to journal › Article › peer-review
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Sequencing of humor and risk information in social media public service announcements on vaccines: the moderating role of vaccination calculation
Seo, J. K., Yoon, H. J., Kim, H. & Han, J. Y., Jun 16 2025, In: Journal of Social Marketing. 15, 2-3, p. 338-362 25 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
The order effects of humor and risk messaging strategies in public service advertisements: the moderating role of trust in science and mediating role of psychological reactance
Kim, H., Yoon, H. J., Han, J. Y., Seo, J. K. & Ko, Y., 2025, In: International Journal of Advertising. 44, 5, p. 925-953 29 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine
Seo, Y., Kim, H., Ko, Y., Yoon, H. J., Han, J. Y., Lee, J. & Seo, J. K., 2025, In: Journal of Marketing Communications. 31, 3, p. 284-300 17 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations -
Unveiling the human touch: how AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services
Kim, H. & Wang, Y., 2025, (Accepted/In press) In: International Journal of Advertising.Research output: Contribution to journal › Article › peer-review
11 Scopus citations