Projects and Grants per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, Michigan State University
2011
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Dive into the research topics where Hyun Ju Jeong is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
Projects & Grants
- 1 Finished
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The Power of “Mother Nature” for Consumer Attitude and Purchase Forward Sustainability- OVPR CURATE Program
Jeong, H. J. (PI)
Office of the Vice President for Research
5/1/22 → 4/30/23
Project: Research project
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The warm-glow effect of consumer purchase in cause-related marketing: with roles of purchase type and consumption context
Jeong, H. J., 2025, In: International Journal of Advertising. 44, 2, p. 334-358 25 p.Research output: Contribution to journal › Article › peer-review
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Appealing to Gen Z with Mother Nature for sustainable consumption: With mediation of psychological closeness to nature and consequence of psychological well-being
Jeong, H. J. & Kim, M., 2024, In: Journal of Consumer Behaviour. p. 530-539 23.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity
Kim, M. & Jeong, H. J., 2024, (Accepted/In press) In: Asian Journal of Communication. 34, 4, p. 435-456 22 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The effects of crisis types on corporate warmth and competence perceptions: Interplay with post-crisis promotion types for corporate attitude recovery
Jeong, H. J., 2024, In: Journal of Marketing Communications. 30, 8, p. 1060-1076 17 p.Research output: Contribution to journal › Article › peer-review
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The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces
Jeong, H. J., 2024, (Accepted/In press) In: Journal of Current Issues and Research in Advertising. 46, 1, p. 113-135 23 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations