Jihye Kim

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

Education/Academic qualification

Doctor of Philosophy, Univ Of Florida

2015

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26 Article
2 Review article

Being Present as ‘Real’ Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement?
Jeong, H. J., Kim, J. & Chung, D. S., 2022, In: Visual Communication Quarterly. 29, 4, p. 236-249 14 p.
Research output: Contribution to journal › Article › peer-review
How do calorie-ending and price-ending matter in the food consumption decision making?
Kim, J. & Kim, M., May 2022, In: International Journal of Consumer Studies. 46, 3, p. 731-743 13 p.
Research output: Contribution to journal › Article › peer-review
4 Scopus citations
How exhibitionism and voyeurism contribute to engagement in SNS use: The mediating effects of content production and consumption
Park, K. G., Kim, J. & Kim, H., Apr 2022, In: Telematics and Informatics. 69, 101798.
Research output: Contribution to journal › Article › peer-review
Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers
Kim, J. & Kim, M., Feb 1 2022, In: International Journal of Environmental Research and Public Health. 19, 4, 2362.
Research output: Contribution to journal › Article › peer-review

Open Access
5 Scopus citations
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, J. & Kim, M., 2022, (Accepted/In press) In: Journal of Research in Interactive Marketing.
Research output: Contribution to journal › Article › peer-review
1 Scopus citations

Jihye Kim, Ph.D.

Personal profile

Expertise related to UN Sustainable Development Goals

Education/Academic qualification

Fingerprint

Network

Dive into details

Being Present as ‘Real’ Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement?

How do calorie-ending and price-ending matter in the food consumption decision making?

How exhibitionism and voyeurism contribute to engagement in SNS use: The mediating effects of content production and consumption

Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers

Using personalization for cause-related marketing beyond compassion fade on social media

Jihye Kim, Ph.D.

Personal profile

Expertise related to UN Sustainable Development Goals

Education/Academic qualification

Fingerprint

Network

Research output

Being Present as ‘Real’ Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement?

How do calorie-ending and price-ending matter in the food consumption decision making?

How exhibitionism and voyeurism contribute to engagement in SNS use: The mediating effects of content production and consumption

Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers

Using personalization for cause-related marketing beyond compassion fade on social media