Projects and Grants per year
Personal profile
Courses Taught
Digital Strategies (ISC 561)
International and Cross-cultural Advertising (ISC 381)
Internship: ISC (ISC 399)
Search Engine Campaign (ICT/LIS 690)
Research Methods for the ISC Professional (ISC 321)
Strategic Communication in Digital Age (CI 782)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, University Of Florida
2015
Master of Advertising, University of Florida
2010
Bachelor of Science, Korea University
2005
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Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
Projects & Grants
- 1 Finished
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The Impact of Valuation of Victims and Personalization for Cause-related Marketing: Does Social Visibility Matter?- OVPR CURATE Program
Kim, J. (PI)
Office of the Vice President for Research
5/1/22 → 4/30/23
Project: Research project
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AI for academic success: investigating the role of usability, enjoyment, and responsiveness in ChatGPT adoption
Kim, M., Kim, J., Knotts, T. L. & Albers, N. D., 2025, (Accepted/In press) In: Education and Information Technologies.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Building connections with virtual influencers: the role of friendship and psychological well-being in driving social media engagement and purchase intention
Kim, J. & Kim, M., 2025, (Accepted/In press) In: Marketing Intelligence and Planning.Research output: Contribution to journal › Article › peer-review
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From Comparison to Confidence: The Dove Self-Esteem Project and the Transformation of Beauty Perceptions on Social Media
Kim, J. & Kim, M., Apr 2025, In: Behavioral Sciences. 15, 4, 414.Research output: Contribution to journal › Article › peer-review
Open Access -
Artificial intelligence in voice assistants: User benefits explored
Kim, M. & Kim, J., Mar 2024, In: International Journal of Consumer Studies. 48, 2, e13019.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
From empathetic hearts to digital hands: A study of compassion and donation behavior in social media advertising
Kim, M. & Kim, J., Jul 2024, In: Journal of Retailing and Consumer Services. 79, 103855.Research output: Contribution to journal › Article › peer-review
2 Scopus citations