Projects and Grants per year
Personal profile
Education/Academic qualification
Doctor of Philosophy, Louisiana State University
2019
Master of Arts, Regents College
2014
Master of Business Administration, Regents College
2012
Bachelor of Science, Louisiana State University
2009
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Dive into the research topics where Jordan Moffett is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
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Data Stewardship- OVPR Curate Program
Moffett, J. (PI)
University of Kentucky's Office of the Vice President for Research
5/1/25 → 4/30/26
Project: Other project
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Privacy Regulations: Consumer Data Control Tradeoffs- OVPR Curate Program
Moffett, J. (PI)
University of Kentucky’s Office of the Vice President for Research
5/1/24 → 4/30/25
Project: Research project
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Customer Privacy Journey- OVPR CURATE Program
Moffett, J. (PI)
Office of the Vice President for Research
5/1/23 → 4/30/24
Project: Research project
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Privacy as Strategy- OVPR CURATE Program
Moffett, J. (PI)
Office of the Vice President for Research
5/1/22 → 4/30/23
Project: Research project
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Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)
Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D. & Bleier, A., 2025, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Comment/debate
Open Access -
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice
Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D. & Bleier, A., May 2025, In: Journal of the Academy of Marketing Science. 53, 3, p. 949-954 6 p.Research output: Contribution to journal › Article › peer-review
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Toward a theory of corporate apology: mechanisms, contingencies, and strategies
Shao, W., Moffett, J. W., Quach, S., Surachartkumtonkun, J., Thaichon, P., Weaven, S. K. & Palmatier, R. W., Nov 30 2022, In: European Journal of Marketing. 56, 12, p. 3418-3452 35 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
A theory of multiformat communication: mechanisms, dynamics, and strategies
Moffett, J. W., Folse, J. A. G. & Palmatier, R. W., May 2021, In: Journal of the Academy of Marketing Science. 49, 3, p. 441-461 21 p.Research output: Contribution to journal › Article › peer-review
Open Access58 Scopus citations -
Conclusion: Informing customer engagement marketing and future research
Harmeling, C. M., Moffett, J. W. & Palmatier, R. W., Aug 29 2017, Customer Engagement Marketing. p. 307-323 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
13 Scopus citations