Research output per year
Research output per year
Search results
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2015
A Cross-Cultural Brand Analysis: Comparison Between Global and Local Brands
Lee, M. Y. & Kim, Y. K., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. p. 261 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2013
Female civil war reenactors’ dress and magic moments
Miller-Spillman, K. & Lee, M. Y., Jan 1 2013, Fashion, Design and Events. p. 69-83 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
7 Scopus citations