Personal profile
Education/Academic qualification
Doctor of Philosophy, University Of Alabama
2019
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality
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Dive into the research topics where Qingru Xu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration from the last 5 years on country level. Dive into details by clicking on the dots.
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Entrepreneurial Athlete Branding: How Signal Costliness and Consumer Skepticism Shape Trust
Xu, Q., Zhang, W. & Lewis, N., Jun 2026, In: Psychology and Marketing. 43, 6, p. 1432-1444 13 p.Research output: Contribution to journal › Article › peer-review
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From Endorsers to Entrepreneurs: How Influencer Self-Branding Shapes Authenticity Through Perceived Involvement and Profit-Seeking via a Warranting Perspective
Xu, Q., Lewis, N. & Zhang, W., 2026, (Accepted/In press) In: Journal of Internet Commerce.Research output: Contribution to journal › Article › peer-review
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Growing yourself as a first-generation American football fan in China: a consumer socialization perspective
Xu, Q., Guo, S., Chen, H. Y. & Su, Y., 2026, In: Sport Management Review. 29, 1, p. 103-132 30 p.Research output: Contribution to journal › Article › peer-review
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Selfie Scores: A Scoping Review of Research on Athlete Social Media Self-Presentation
Xu, Q., Jun 2026, In: Communication and Sport. 14, 3, p. 971-1015 45 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Digital selves: A cross-cultural examination of athlete social media self-presentation during the 2020 Tokyo Olympics
Xu, Q., Kim, E. & Guo, S., Aug 2024, In: International Review for the Sociology of Sport. 59, 5, p. 726-746 21 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations