ACTC AHEAD Alzheimer's Association Proposal: Diverse Recruitment Component

Abstract The primary focus of this proposal is to directly support engagement of underrepresented participants in the AHEAD study and to advance the “Science-of-Recruitment”. Accelerating recruitment into the AHEAD trial, especially for under-represented groups (URG), and enhancing our understanding of reasons for engagement/disengagement are the goals of this application. We intend to focus messaging in 3 areas including: 1) an increased risk for disease (present AHEAD materials), 2) focus on general medical risk factors (“sugar & pressure”), as well as 3)preventing limited access to approved therapies as a result of non-representation in trials (aducanumab example).