Grants and Contracts Details
Description
PROJECT SUMMARY
Instructions:
The summary is limited to 250 words. The names and affiliated organizations of all Project Directors/Principal Investigators (PD/PI) should be listed in
addition to the title of the project. The summary should be a self-contained, specific description of the activity to be undertaken and should focus on: overall
project goal(s) and supporting objectives; plans to accomplish project goal(s); and relevance of the project to the goals of the program. The importance of a
concise, informative Project Summary cannot be overemphasized.
Title:
Assessing Opportunities And Challenges Of Plant-Based Meat Alternatives: A Comprehensive Analysis
PD: Zhao, Shuoli Institution: University Of Kentucky
CO-PD: Zheng, Yuqing Institution: University Of Kentucky
CO-PD: Pates, Nicholas, J. Institution: University Of Kentucky
CO-PD: Woods, Timothy, A. Institution: University Of Kentucky
CO-PD: Mark, Tyler, B. Institution: University Of Kentucky
CO-PD: Institution:
CO-PD: Institution:
With recent advances in food processing technology, new generation plant-based meat alternatives
(PBMAs) have stimulated increasing market attention with meat-like texture, appearance,
nutritional facts, aroma, and especially taste. This project aims to comprehensively evaluate
economic opportunities and regulative challenges for PBMAs by integrating research insights from
the consumer, market, and production sectors of the supply chain. Specifically, we leverage
primary data collection, retail- and household-level secondary data analysis, and spatial data
modeling to evaluate 1) consumer preferences and adoption patterns toward PBMAs, 2) market
demand, price elasticity, state-level labeling policy, and competitions between PBMAs and animal-
based meat (ABM), and 3) domestic supply responses to PBMA demand and the associated
environmental benefit. This project aligns with Program Area Priority A1641, "Economics,
Markets, and Trade," where the findings from this research will fill the knowledge gap in both
supply and demand sides of PBMAs under an interconnected scope, and provide baseline
information to shape relevant food policies. We will also work with the USA Dry Pea and Lentil
Council and Upcycled Food Association to extend the impact of the research to relevant
stakeholders. With promising benefits in environmental sustainability, public health, animal
welfare, and worker protection, PBMAs can be a credible solution to drive people''s protein sources
toward sustainable food systems. Correspondingly, this project will provide timely and
comprehensive information for both PBMA and ABM industries to assess the opportunities and
challenges of the dietary transition to plant-based proteins.
This file MUST be converted to PDF prior to attachment in the electronic application package.
Status | Active |
---|---|
Effective start/end date | 1/1/22 → 12/31/25 |
Funding
- National Institute of Food and Agriculture: $649,886.00
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