CTI Kentucky Association of Riverports (KAR) Outreach Projects, TA 39

Develop, implement, and evaluate a marketing plan for kentucky's public Riverport In collaboration with the Kentucky Transportation Center (KTC), University of Kentucky, and led by Drs. Chike Anyaegbunam and Alyssa Eckman, the two College of Communications units mentioned above will develop, assist in the implementation and evaluation of an outreach campaign for the public riverports that comprise the Kentucky Association of Riverports. The project will last from August 2011 to August 2012. Working with undergraduate students in their ISC classes, Drs. Anyaegbunam and Eckman will: o Conduct KAR stakeholder analysis using secondary and primary research o Develop communication and community relations strategies and design sample executions for the project o Plan the evaluation of the project o Assist KAR in executing and evaluating the project