Dissemination of Core Health Messages: Using Community-Based Participatory Research to Strengthen the Health of rural, Low-Income Families

Dr. Patricia Dyk, Kentucky NC-1171 Principal Investigator, will assist in the assessment of the extent to which community primary stakeholders, who serve rural low-income mothers, will respond positively to the newly created core health messages and methods for their dissemination. Twelve potential primary stakeholders (e.g., Extension professionals and educators, nutritionists, community health workers) will be identified as key informants and contact information submitted to the University of Massachusetts Amherst to for their contact. Telephone interviews will be conducted with eight selected interviewees to determine under what conditions they would use the core health messages developed in 2012-2011 through the Rural Health grant. Participants will be asked about their dissemination practices and their perception of how the tested messages will be received by the mothers. Recorded interviews will be sent to Kentucky for transcription, analysis, and dissemination of findings. Costs associated with transcription and dissemination will be reimbursed by invoice on a subcontract issued by University of Massachusetts Amherst. Such costs will include the transcription of the interviews and travel costs associated with dissemination.