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From Prices to Purchases: The Role of Consumer Price Perceptions on Retailer Image and Consumer Tradeoffs- OVPR Curate Program
Sheehan, Daniel
(PI)
Marketing and Supply Chain
Overview
Grants and Contracts Details
Status
Active
Effective start/end date
5/1/24
→
4/30/25
Funding
University of Kentucky’s Office of the Vice President for Research:
$3,701.64
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