Gallatin County Smoke-free Workplace Campaign

The purpose of this planning project is to build capacity for a smoke-free workplace ordinance in Gallatin County Kentucky. The primary goal is to use media advocacy strategies to enhance a smoke-free workplace campaign in Gallatin County. The objectives are to: engage hard-to-reach populations, train and advise the coalition to use evidence-based advocacy strategies, and plan a social marketing campaign to build demand for smoke-free environments. The long-term goal is policy change by local elected officials that will protect 100% of the Gallatin County population from secondhand smoke in all public places and workplaces. This 12-month planning project is designed to build demand for smoke-free workplace policy. KCSP will provide ongoing technical assistance and training for coalition members on the phases of a smoke-free workplace campaign and evidence-based advocacy strategies. We will advise the coalition on using evidence-based messages in the local weekly newspaper and on the health department website, social media sites, billboards, flyers, and posters posted in local small businesses. The Kentucky Center for Smoke-free Policy (KCSP) offers a Print Media Resource Center and messaging fact sheets that will help in this process. To target hard-to-reach populations in Gallatin County, we will customize print media (push card, poster, postcard, billboard, or newspaper ad) to target youth, low income groups, pregnant women, or Hispanics.