Horses and Hope

The Kentucky Cancer Program (KCP) proposes a continuation and expansion of Horses and Hope, an initiative to reduce breast cancer mortality. The project aims to increase breast cancer awareness, provide education and promote opportunities for early detection through screening mammography. The focus will be on race track fans and horse industry workers, placing special emphasis on the under/uninsured and medically underserved. Working with Kentucky's First Lady, the racing industry and others, KCP will coordinate and implement programs at Kentucky race tracks, training centers and horse farms. Breast Cancer Race Days will offer an opportunity to reach race fans through awareness activities, exhibits and distribution of educational materials. Outreach, Education and Screening will utilize bilingual outreach educators to conduct awareness and recruitment activities, provide education, and identify opportunities to promote screening. KCP will link women with screening resources such as mobile mammography and local health departments.