Information Seeking Behaviors of Amateur Investors

  • O'Connor, Lisa (PI)
  • Owens, Diane (CoI)

Grants and Contracts Details


The purpose of this research is to study the information seeking behaviors of amateur financial investors both in individual and social-networked contexts, an area that has received very little attention in the past. We have identified several local investment clubs and believe that one or more of them will be willing to allow us access to their monthly meetings. Because we are interested in how these people seek information on their potential investments both as a group and as individuals, we hope to identify approximately 15 diverse participants from whom we will gather data on their personal information seeking habits as related specifically to their investment decisions. We will attend monthly meetings throughout the academic year and interview individual participants in locations convenient for them. The findings of this study will be immediately useful in helping information professionals understand the needs and behaviors of amateur investors. We expect, in the long term, this demonstration research project will help us acquire additional funds to replicate the study with larger, more diverse groups. This research team has recently completed a similar pilot study with a very small group of female investors. We learned a great deal about how to conduct the best possible study in this area and are ready to apply our work to a larger, more diverse group of amateur investors. This grant would provide the resources we need to do so.
Effective start/end date7/1/074/30/09


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