Grants and Contracts Details
Description
Currently, the Robust Case Study Project engages in media monitoring of food-related events to
assess the relationship between agency, organization, and industry communication to media
coverage. This research provides generalizable lessons for risk communication practitioners in
the broad spectrum of the food industry while offering detailed feedback to those affected by the
event (already including the Department of Homeland Security, the Centers for Disease Control
and Prevention, the Food and Drug Administration, Dairy Management Incorporated, and the
National Pork Board, among others). The project is affiliated with consumer confidence research
done by the Systems Strategy team and recall research done by the Event Modeling team. Indepth
case studies through the project are developed by: a) assessing the degree to which an
agency or organization's messages are reported accurately in broadcast and print media using the
Digital Content Analysis Laboratory at the University of Kentucky-with the capacity to make
this information available to agencies and organizations; b) evaluating the actions and
communication strategies of an agency or organization for adherence to best practices in risk and
crisis communication; c) conducting a content analysis explaining points of interest where
consumer confidence rises and falls in correlation with foodborne events; d) using experimental
design to test the veracity of the best practices in a laboratory setting; and e) assessing the online
discussion of events including rumors and intentionality, the shifting levels of repolied outrage,
and the relationship between relevant agencies, organizations, industries, and key online
stakeholders. Instructional messages provided by agencies, organizations, and broadcast media
are also examined through a message testing experimental design to determine the messages'
effectiveness in encouraging consumers to take necessary protective actions.
Status | Finished |
---|---|
Effective start/end date | 9/1/10 → 8/31/12 |
Funding
- University of Minnesota: $144,730.00
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.