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Privacy as Strategy- OVPR CURATE Program

Grants and Contracts Details

Description

Research participants and other data collection
StatusFinished
Effective start/end date5/1/22 → 4/30/23

Funding

  • Office of the Vice President for Research: $10,000.00

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  • Data Privacy Is a Growth Strategy

    Moffett, J. W., Chisam, N., Martin, K. D. & Palmatier, R. W., May 2026, In: Harvard Business Review. 2026, May-June, 1 p.

    Research output: Contribution to journal › Article › peer-review

  • Customer Data Privacy Stewardship

    Moffett, J. W., Chisam, N., Martin, K. D. & Palmatier, R. W., Jul 31 2025, In: Journal of Marketing. 90, 6, p. 90-113 24 p.

    Research output: Contribution to journal › Article › peer-review

    5 Scopus citations