Projects and Grants per year
Grants and Contracts Details
Description
WeChat, a popular social media platform in China, currently has over 1 billion active monthly users, and 80% of them follow at least one official account on WeChat (Dogtiev, 2018). It is not unusual to see WeChat official accounts publish editorial content that is sponsored by advertisers, but not being fully transparent in the article stating that it is an advertisement. How will Chinese users interpret and respond to sponsored content in WeChat official accounts?
Status | Finished |
---|---|
Effective start/end date | 4/1/19 → 8/31/19 |
Funding
- Confucius Institute Headquarters of China
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Projects
- 1 Finished