Smoke-free Campaign Support in Two NKY Cities

Abstract The purpose of this project is to continue to build capacity for tobacco-free environments in Florence, KY (Boone County) and build capacity and demand for a smoke-free ordinance in Dry Ridge, KY (Grant County). The primary goal is to support the existing LiveWell Coalition in Florence and develop a broad-based local health coalition to launch a smoke-free workplace campaign in Dry Ridge. The objectives are to: engage hard-to-reach populations, train and advise the coalitions to use evidence- based advocacy strategies (e.g., social media plans, community events like days of action) and build demand for smoke-free environments. The long-term goal is policy change by local elected officials that will protect 100% of the Florence and Dry Ridge populations from secondhand smoke in all public places and workplaces. This project is designed to create a strong coalition infrastructure and media advocacy to grow and sustain two selected smoke-free workplace campaigns this year and in the future. As a contract with the NKDHD, Kentucky Center for Smoke-free Policy faculty and staff will provide tailored, evidence-based technical assistance and train the coalitions in smoke-free policy advocacy strategies based on their level of readiness. KCSP will continue to review coalition products to provide best practice feedback and attend monthly coalition meetings.