Specialty Crop: Marketready Training for Specialty Crop Growers

Grants and Contracts Details


MarketReady is designed to help producers sell to grocery, wholesale, foodservice, school, and restaurant market channels. While this program has been offered in Kentucky, it continues to be in strong demand among specialty crop growers. Buyers continue to expand their interest in local products. Growers learn about critical business functions associated with commercial readiness and available marketing and business development services as they scale up. This project seeks to supplement the existing MarketReady training with expanded resources, workshops, trainings, and webinars related to packaging, pricing, insurance, marketing, grants/funding, and making new contacts. A new “Meet-the-Buyer” component is proposed.
Effective start/end date2/2/159/29/17


  • KY Department of Agriculture: $32,811.00


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