SPR 21-601: Combined Behavioral/Engineering Approach to Preventing Highway Fatalities

The goal of Kentucky’s new Strategic Highway Safety Plan (SHSP) is to prevent over 200 highway fatalities per year by 2024. Applying traditional, single-discipline approaches is not likely to produce this reduction. This project will investigate the potential of enhancing and/or combining engineering solutions with behavioral strategies (education/enforcement). The project’s first year will work toward development of a methodology. The second phase will pilot and test the methodology for Kentucky highway locations. Consideration will be given to specific geographic, temporal, and/or functional areas of the Kentucky highway system. OBJECTIVES • Develop a holistic approach to improving highway safety that integrates the 4 E’s – Education, EMS, Enforcement, and Engineering. • Deliver a tool for optimizing safety improvements on highway corridors. • Identify combinations of approaches that may significantly improve safety.