Strategies and Impact Measures of Sampling for Direct Markets

Grants and Contracts Details

Description

This proposed project will determine current retail industry standards for sampling, measure the monetary and behavioral impacts of sampling events at farmers' markets across Kentucky, and create a comprehensive "best practices" guide to smapling, adapted specifically for farmers' market vendors.
StatusFinished
Effective start/end date9/1/1010/30/12

Funding

  • Agricultural Marketing Service: $38,550.00

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