Strategies and Impact Measures of Sampling for Direct Markets

Grants and Contracts Details


This proposed project will determine current retail industry standards for sampling, measure the monetary and behavioral impacts of sampling events at farmers' markets across Kentucky, and create a comprehensive "best practices" guide to smapling, adapted specifically for farmers' market vendors.
Effective start/end date9/1/1010/30/12


  • Agricultural Marketing Service: $38,550.00


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