Grants and Contracts Details
Description
To conduct a survey of managers from hotels in Lexington. The purpose of the survey is two-fold. The first objective - hotel demand analysis - is to gain amore in-depth understanding of hotel market variables. The second objective - importance-performance analysis - is to assess the needs of hotel managers and their perception of service provided by VisitLEX. This will identify the most appropriate areas VisitLEX executives should target for improvement. The research team will also create trend reports for the prganization.
Status | Finished |
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Effective start/end date | 8/1/15 → 9/30/16 |
Funding
- Lexington Convention and Visitor Bureau: $24,500.00
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