A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015–2016

Emily DeWitt; Margaret McGladrey; Emily Liu; Nicole Peritore; Kelly Webber; Brooke Butterworth; Ann Vail; Alison Gustafson

doi:10.5888/pcd14.170010

A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015–2016

Emily DeWitt, Margaret McGladrey, Emily Liu, Nicole Peritore, Kelly Webber, Brooke Butterworth, Ann Vail, Alison Gustafson

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.

Original language	English
Article number	E72
Journal	Preventing chronic disease
Volume	14
DOIs	https://doi.org/10.5888/pcd14.170010
State	Published - 2017

Bibliographical note

Funding Information:
This study was supported by a cooperative agreement no. 5NU58DP005483, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention.

Publisher Copyright:
© 2017,Preventing Chronic Disease. All Rights Reserved.

ASJC Scopus subject areas

Health Policy
Public Health, Environmental and Occupational Health

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.5888/pcd14.170010

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title = "A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015–2016",

abstract = "Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.",

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AU - Liu, Emily

AU - Peritore, Nicole

AU - Webber, Kelly

AU - Butterworth, Brooke

AU - Vail, Ann

AU - Gustafson, Alison

N1 - Funding Information: This study was supported by a cooperative agreement no. 5NU58DP005483, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention. Publisher Copyright: © 2017,Preventing Chronic Disease. All Rights Reserved.

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N2 - Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.

AB - Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.

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A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015–2016

Abstract

Bibliographical note

ASJC Scopus subject areas

UN SDGs

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