A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015–2016

Emily DeWitt, Margaret McGladrey, Emily Liu, Nicole Peritore, Kelly Webber, Brooke Butterworth, Ann Vail, Alison Gustafson

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.

Original languageEnglish
Article numberE72
JournalPreventing chronic disease
Volume14
DOIs
StatePublished - 2017

Bibliographical note

Publisher Copyright:
© 2017,Preventing Chronic Disease. All Rights Reserved.

Funding

This study was supported by a cooperative agreement no. 5NU58DP005483, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention.

FundersFunder number
Centers for Disease Control and Prevention

    ASJC Scopus subject areas

    • Health Policy
    • Public Health, Environmental and Occupational Health

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