Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.
|Preventing chronic disease
|Published - 2017
Bibliographical noteFunding Information:
This study was supported by a cooperative agreement no. 5NU58DP005483, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention.
© 2017,Preventing Chronic Disease. All Rights Reserved.
ASJC Scopus subject areas
- Health Policy
- Public Health, Environmental and Occupational Health