TY - JOUR
T1 - A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015–2016
AU - DeWitt, Emily
AU - McGladrey, Margaret
AU - Liu, Emily
AU - Peritore, Nicole
AU - Webber, Kelly
AU - Butterworth, Brooke
AU - Vail, Ann
AU - Gustafson, Alison
N1 - Publisher Copyright:
© 2017,Preventing Chronic Disease. All Rights Reserved.
PY - 2017
Y1 - 2017
N2 - Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.
AB - Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.
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U2 - 10.5888/pcd14.170010
DO - 10.5888/pcd14.170010
M3 - Article
C2 - 28858607
AN - SCOPUS:85046984993
SN - 1545-1151
VL - 14
JO - Preventing chronic disease
JF - Preventing chronic disease
M1 - E72
ER -