Background: Using a Community-Based Participatory Research (CBPR) approach may increase the likelihood of relevance and acceptability of the designed intervention, especially on a college campus. Furthermore, recruiting and training college students to design a social marketing framed healthy lifestyle intervention for their peers will allow the intervention to be tailored to the needs of the campus. Objectives: To describe the process of online-course training college students to develop a campus-based, social marketing health promotion intervention. Methods: Four universities recruited current college students (18+ y.o.) to develop a social marketing and environmental intervention (SMEI), which was completed during a 16-week, online/in-person hybrid semester course. Researchers and Extension professionals trained students to design 24 weeks of intervention events that would be implemented the upcoming year. Results: Seventy-eight students enrolled in the study and social marketing and environmental intervention course among the four intervention states (Florida = 30, South Dakota = 8, Tennessee = 13, West Virginia = 27); students were predominately Caucasian (65.8%), females (84.0%), and sophomore status in college (64.9%). Throughout the semester, students assessed their campus environments, set priorities, and developed weekly events and resources needed to implement the intervention on their campuses. By the end of the semester, with researcher support, students had designed 24 weeks of intervention events (marketing, recruiting, and implementation) focusing on nutrition/food/diet, physical activity, stress management, sleep, and time management. These events and resources were catalogued into a digital toolkit of instructions and activities for each week of intervention events. Conclusion: Using a Community-Based Participatory Research approach with college students interested in health allows for the development of an intervention that stems from grass roots efforts and is tailored to the acceptability and needs of their peers.
|State||Published - Sep 2018|
Bibliographical noteFunding Information:
Funding: This project was supported by Agriculture and Food Research Initiative Grant no. 2014-67001-21851 from the USDA National Institute of Food and Agriculture, “Get Fruved”: A peer-led, train-the-trainer social marketing intervention to increase fruit and vegetable intake and prevent childhood obesity–A2101.
This project was supported by Agriculture and Food Research Initiative Grant no. 2014-67001-21851 from the USDA National Institute of Food and Agriculture, “Get Fruved”: A peer-led, train-the-trainer social marketing intervention to increase fruit and vegetable intake and prevent childhood obesity–A2101. Acknowledgments: We would like to thank the engagement and involvement of the research participants. Further we would like to lank our multistate partners from the Healthy Campus Research Consortium.
© 2018 by the authors. Licensee MDPI, Basel, Switzerland.
- College health
- Community engaged research
ASJC Scopus subject areas
- Computer Science (miscellaneous)
- Computer Science (all)
- Physical Therapy, Sports Therapy and Rehabilitation
- Developmental and Educational Psychology
- Public Administration
- Computer Science Applications