A comparative framing analysis of major violations in the National Collegiate Athletic Association

Khirey B. Walker, Chad Seifried, Brian Soebbing, Kwame Agyemang

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


The present study used framing theory to analyze reports and articles from 1998 through 2016 offered by the National Collegiate Athletic Association (NCAA) and various newspapers to analyze the relationship between social-control agents and how they speak to specific audiences (e.g., public and NCAA members) about instances of misconduct by Division I members. The concept of conflict framing (i.e., frame alignment, counterframing, and reframing) is featured. The research demonstrated that episodic framing is more widespread than thematic framing, but it is used differently for specific audiences. The study also found that thematic framing is highly correlated with the normative approach and confirms that media outlets used assorted conflict-framing strategies (e.g., frame alignment, counterframing, and debunking) to emphasize that information on cases was false, incomplete, correct, or filtered. Different uses regarding precedent are also acknowledged, along with coverage concerning the type of institution and location of newspaper (i.e., local or national).

Original languageEnglish
Pages (from-to)95-122
Number of pages28
JournalInternational Journal of Sport Communication
Issue number1
StatePublished - Mar 1 2018

Bibliographical note

Publisher Copyright:
© 2018 Human Kinetics, Inc.


  • Conflict framing
  • NCAA
  • Newspapers

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Tourism, Leisure and Hospitality Management


Dive into the research topics of 'A comparative framing analysis of major violations in the National Collegiate Athletic Association'. Together they form a unique fingerprint.

Cite this