A Little Acceptance Goes a Long Way: Applying Social Impact Theory to the Rejection-Aggression Link

C. Nathan DeWall, Jean M. Twenge, Brad Bushman, Charles Im, Kipling Williams

Research output: Contribution to journalArticlepeer-review

104 Scopus citations

Abstract

Social rejection hurts, causing aggression even against innocent people. How can the sting of social rejection be reduced? Based on social impact theory, the authors predicted that aggression would decrease as a power function of the number of people accepting the participant. In Experiment 1, participants included by 0, 1, 2, or 3 players in an online ball-tossing game could aggress against an innocent stranger by requiring him or her to eat very spicy hot sauce. In Experiment 2, participants socially accepted by 0, 1, 2, 3, or 4 other people could aggress against an innocent stranger by administering loud noise. In both experiments, aggression and unpleasant emotions decreased as a power function according to the number of people accepting the participants, with each additional acceptor having a decreasing incremental effect. Acceptance from others numbs the pain of social rejection, making rejected people less likely to lash out against innocent others.

Original languageEnglish
Pages (from-to)168-174
Number of pages7
JournalSocial Psychological and Personality Science
Volume1
Issue number2
DOIs
StatePublished - 2010

Bibliographical note

Funding Information:
Institute for the Study of Disadvantage and Disability awarded a student research honorarium to the second author. This work was funded in part by the National Science Foundation (0519209) (K.D. Williams).

Funding

Institute for the Study of Disadvantage and Disability awarded a student research honorarium to the second author. This work was funded in part by the National Science Foundation (0519209) (K.D. Williams).

FundersFunder number
National Science Foundation (NSF)0519209

    Keywords

    • aggression
    • emotion
    • interpersonal processes
    • ostracism
    • social exclusion

    ASJC Scopus subject areas

    • Social Psychology
    • Clinical Psychology

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