A model of expectancy motivation for business event tourism: Evidence from China

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


This research refined the construct of attendee motivation for business event tourism by integrating perspectives from different disciplines, by examining the behavioral consequence of the refined motivation construct, and by investigating the motivation of event travelers solely. An empirical test of the motivation construct was conducted with 395 travelers attending exhibitions in China. Results showed that motivation consists of three levels: cognitive benefits sought, psychological fulfillment, and touristic desire. Cognitive and touristic motives had an effect on attendees' satisfaction and future intentions toward events. This research also provided a better understanding of the motivation of Chinese business event travelers and market segmentations. Results showed that Chinese attendees can be classified into two clusters (i.e., passionate vs. rational) based on their attendance motivations. Theoretical and practical implications are discussed regarding the refined motivation model, its influences on subsequent behavior of attendees, and characteristics of Chinese attendees for business event tourism.

Original languageEnglish
Pages (from-to)481-496
Number of pages16
JournalEvent Management
Issue number4
StatePublished - 2017

Bibliographical note

Publisher Copyright:
© 2017 Cognizant, LLC.


  • Business event tourism
  • China
  • Exhibitions
  • Motivation

ASJC Scopus subject areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Marketing


Dive into the research topics of 'A model of expectancy motivation for business event tourism: Evidence from China'. Together they form a unique fingerprint.

Cite this