A Receiver-Based Approach to Effective Instructional Crisis Communication

Deanna D. Sellnow, Derek Lane, Robert S. Littlefield, Timothy L. Sellnow, Bethney Wilson, Kimberly Beauchamp, Steven Venette

Research output: Contribution to journalArticlepeer-review

44 Scopus citations


Much research has informed the development of a valuable series of sender-focused best practices for effective crisis communication. Relatively little crisis communication research, however, focuses on receiver-focused best practices as related to eliciting appropriate actions before, during and after crisis events. Because effective instructional communication is measured by learner (i.e., receiver) outcome achievement of affective (perceived value), cognitive (comprehension) and behavioural (performance) variables, this study examined perceived message effectiveness and behavioural intention using the IDEA model of instructional risk and crisis communication. Results of this comparative quasi-experimental study revealed that messages integrating all elements of the IDEA model were more effective than status quo messages and point to the need for continued research on effective instructional crisis communication message design.

Original languageEnglish
Pages (from-to)149-158
Number of pages10
JournalJournal of Contingencies and Crisis Management
Issue number3
StatePublished - Sep 1 2015

Bibliographical note

Publisher Copyright:
© 2014 John Wiley & Sons Ltd.

ASJC Scopus subject areas

  • Management Information Systems
  • Management, Monitoring, Policy and Law


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