Abstract
To expand upon perspectives on the commons dilemma, we developed an online experiment grounded in David Seibold and colleagues’ structurational perspective on group decision-making. We created manipulations based on three modalities of structure: dense versus sparse networks (domination), collective versus individual identity (signification), and social sanction versus non-social sanction (legitimation). The results revealed that modalities of signification positively influence contribution rates when participants were communicated information meant to stimulate a collective identity. In contrast to our hypotheses, individuals contributed more in sparse, rather than dense network structures. For managers of public goods, our results suggest that communication that emphasizes common identity may be important for mobilizing collective action and that they should also pay special attention to communication overload.
Original language | English |
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Pages (from-to) | 413-428 |
Number of pages | 16 |
Journal | Journal of Applied Communication Research |
Volume | 45 |
Issue number | 4 |
DOIs | |
State | Published - Aug 8 2017 |
Bibliographical note
Publisher Copyright:© 2017 National Communication Association.
Funding
The data from this research was sponsored by the Army Research Laboratory (ARL) and was accomplished under Cooperative Agreement Number W911NF-09-2-0053 (the ARL Network Science CTA).
Funders | Funder number |
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ARL Network Science CTA | |
Army Research Laboratory | W911NF-09-2-0053 |
Keywords
- Structuration
- collective identity
- group decision-making
- networks
- public goods
ASJC Scopus subject areas
- Communication
- Language and Linguistics