Abstract
Memorable messages about breast cancer sent by different sources, such as friends and family members, were analyzed for the action tendency emotions that they evoked. Negative emotions of fear, sadness, and anger, and positive emotions of hope and relief were analyzed for their associations with prevention and detection breast cancer behaviors. Messages that evoked fear were significantly more likely to be associated with detection behaviors, whereas messages that evoked relief were significantly less likely to be associated with detection behaviors than messages that did not evoke these emotions. These results are consistent with control theory and also show that friends and family are important sources of memorable messages about breast cancer.
| Original language | English |
|---|---|
| Pages (from-to) | 737-746 |
| Number of pages | 10 |
| Journal | Health Communication |
| Volume | 25 |
| Issue number | 8 |
| DOIs | |
| State | Published - Dec 2010 |
Bibliographical note
Funding Information:This publication was made possible by the Breast Cancer and the Environment Research Centers, grant number U01 ES/CA 012771 from the National Institute of Environmental Health Sciences (NIEHS), and the National Cancer Institute (NCI), NIH, DHHS. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the NIEHS or NCI, NIH.
ASJC Scopus subject areas
- Health(social science)
- Communication
