TY - JOUR
T1 - Advertising on traditional media sites
T2 - Can the traditional business model be translated to the Web?
AU - Greer, Jennifer D.
PY - 2004
Y1 - 2004
N2 - A content analysis of advertising present on 228 traditional newspaper and television Web sites revealed that 88.6% contained advertising, with an average of 5.03 ads found on the typical news homepage. Newspaper sites had more ads present that were costly to place than did television sites. Still, most major online advertisers were not present on the news sites, suggesting that traditional media outlets may be losing out on major advertiser spending that could help to bring them elusive online profits.
AB - A content analysis of advertising present on 228 traditional newspaper and television Web sites revealed that 88.6% contained advertising, with an average of 5.03 ads found on the typical news homepage. Newspaper sites had more ads present that were costly to place than did television sites. Still, most major online advertisers were not present on the news sites, suggesting that traditional media outlets may be losing out on major advertiser spending that could help to bring them elusive online profits.
UR - http://www.scopus.com/inward/record.url?scp=0347022411&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0347022411&partnerID=8YFLogxK
U2 - 10.1016/j.soscij.2003.10.009
DO - 10.1016/j.soscij.2003.10.009
M3 - Article
AN - SCOPUS:0347022411
SN - 0362-3319
VL - 41
SP - 107
EP - 113
JO - Social Science Journal
JF - Social Science Journal
IS - 1
ER -