Affective associations mediate the influence of cost-benefit beliefs on fruit and vegetable consumption

Marc T. Kiviniemi; Kate M. Duangdao

doi:10.1016/j.appet.2009.02.006

Affective associations mediate the influence of cost-benefit beliefs on fruit and vegetable consumption

Marc T. Kiviniemi, Kate M. Duangdao

Health, Behavior, and Society

Research output: Contribution to journal › Article › peer-review

42 Scopus citations

Abstract

Consumption of fruits and vegetables is far lower than recommended. The behavioral affective associations model posits that affective associations influence behavior and mediate the influence of perceived benefits and barriers on behavioral choices. The purpose of this study was to test the model's predictions about the influence of affective associations and benefits/barriers on fruit and vegetable consumption. Community adults (N = 446) reported perceived benefits and barriers to fruit and vegetable consumption, affective associations with fruits and vegetables, and current fruit and vegetable intake. Affective associations predicted behavior and mediated the influence of benefits and barriers on behavior, supporting predictions made by the behavioral affective associations model. This highlights the need to incorporate affective factors in decision-making models and intervention strategies.

Original language	English
Pages (from-to)	771-775
Number of pages	5
Journal	Appetite
Volume	52
Issue number	3
DOIs	https://doi.org/10.1016/j.appet.2009.02.006
State	Published - Jun 2009

Bibliographical note

Funding Information:
This research was funded by NCI grant K07CA106225 to the first author. We thank the UNL Bureau of Sociological Research for assistance in questionnaire design and data collection, the Health Decision Making Lab Group for comments on study design and analysis, and Gary Giovino and Marie Zaiter for insightful comments on the manuscript.

Funding

This research was funded by NCI grant K07CA106225 to the first author. We thank the UNL Bureau of Sociological Research for assistance in questionnaire design and data collection, the Health Decision Making Lab Group for comments on study design and analysis, and Gary Giovino and Marie Zaiter for insightful comments on the manuscript.

Funders	Funder number
National Childhood Cancer Registry – National Cancer Institute	K07CA106225

Keywords

Affect
Decision making
Fruits and vegetables
Health behavior
Health knowledge

ASJC Scopus subject areas

General Psychology
Nutrition and Dietetics

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10.1016/j.appet.2009.02.006

Cite this

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abstract = "Consumption of fruits and vegetables is far lower than recommended. The behavioral affective associations model posits that affective associations influence behavior and mediate the influence of perceived benefits and barriers on behavioral choices. The purpose of this study was to test the model's predictions about the influence of affective associations and benefits/barriers on fruit and vegetable consumption. Community adults (N = 446) reported perceived benefits and barriers to fruit and vegetable consumption, affective associations with fruits and vegetables, and current fruit and vegetable intake. Affective associations predicted behavior and mediated the influence of benefits and barriers on behavior, supporting predictions made by the behavioral affective associations model. This highlights the need to incorporate affective factors in decision-making models and intervention strategies.",

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Affective associations mediate the influence of cost-benefit beliefs on fruit and vegetable consumption

Abstract

Bibliographical note

Funding

Keywords

ASJC Scopus subject areas

Access to Document

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