To investigate age-related differences in strategies used to evaluate political candidates, an experimental study employed protocol tracing techniques with a computerized information matrix. Forty younger and forty older adults gathered information about and evaluated candidates in national and local elections. Older adults accessed less information but took longer to examine information and make choices. Differences in strategic processing suggest that young adults were more likely to organize their information searches by issues and to eliminate candidates based on issue stances. In contrast, older adults were more likely to organize their information searches by candidates and to engage in satisficing.
|Number of pages||20|
|State||Published - Mar 1996|
ASJC Scopus subject areas
- Sociology and Political Science