An evaluation of the ‘protect their future’ video intervention on parents’ intentions to immunize adolescents

Elisia L. Cohen, Katharine J. Head, Philip Westgate, Robin C. Vanderpool, Adam Parrish, Jenna Reno, Audrey Bachman, Sarah Vos, Kevin Wombacher

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Background: This study tested the influence of the ‘Protect Their Future’ video intervention on adult intentions to vaccinate their adolescents. Method: The study included 529 parents of 11- to 19-year-old adolescents in Appalachian Kentucky enrolled in group randomized controlled trial arms at 14 health clinic and community sites (seven in each arm) across eight counties. Approximately half the parents (n = 263) were enrolled in the full intervention. Participants in the intervention and control did not significantly differ by education, race, percentage working full-time or gender. Results: Individuals in the intervention were 3.2 times more likely (P =.005) to intend for their female adolescent to receive HPV immunization. However, there was no support for the multivariate model for male HPV immunization. Inconsistent reasoned action findings for HPV, meningitis and flu intentions are also discussed. Conclusions: This study suggests the importance of immunization-specific information motivating parents embedded in a general ‘adolescent vaccination platform’ promotion video may be most supportive in immunization contexts where the descriptive norms are well established parents, as is currently the case for meningitis, flu and female HPV immunization rates. Implications for male HPV parental education needs are discussed.

Original languageEnglish
Pages (from-to)288-296
Number of pages9
JournalJournal of Communication in Healthcare
Issue number4
StatePublished - Oct 2 2018

Bibliographical note

Funding Information:
This work was supported by Merck Sharp and Dohme (GB): [grant number IISP 50514].

Publisher Copyright:
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.


  • Adolescents
  • Human Papilloma Virus vaccine
  • Influenza vaccine
  • Meningococcal vaccine
  • immunization
  • video intervention

ASJC Scopus subject areas

  • Communication
  • Public Health, Environmental and Occupational Health
  • Health Information Management


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