An extension of the activation model of information exposure: The addition of a cognitive variable to a model of attention

Nancy Grant Harrington; Derek R. Lane; Lewis Donohew; Rick S. Zimmerman

doi:10.1207/s1532785xmep0802_5

An extension of the activation model of information exposure: The addition of a cognitive variable to a model of attention

Nancy Grant Harrington, Derek R. Lane, Lewis Donohew, Rick S. Zimmerman

Research output: Contribution to journal › Article › peer-review

29 Scopus citations

Abstract

The principal objective of this article is to offer an extended theoretical framework for further development of persuasive message design for media-based health campaigns. Drawing upon considerable convergent evidence that attention to and processing of persuasive messages is a function of both cognitive and biologically based processes, we consider implications for attention and processing from an extension of the activation model of information exposure through the addition of a cognitive variable associated with the elaboration likelihood model, need for cognition. The overall goal is to determine how target audiences are optimally influenced with persuasive health information that attracts and holds attention, triggers information processing, and eventually brings about behavior change.

Original language	English
Pages (from-to)	139-164
Number of pages	26
Journal	Media Psychology
Volume	8
Issue number	2
DOIs	https://doi.org/10.1207/s1532785xmep0802_5
State	Published - 2006

Bibliographical note

Funding Information:
This work was supported by National Institute on Drug Abuse grant R01 DA-12490, Nancy Harrington, Principal Investigator.

ASJC Scopus subject areas

Social Psychology
Communication
Applied Psychology

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10.1207/s1532785xmep0802_5

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abstract = "The principal objective of this article is to offer an extended theoretical framework for further development of persuasive message design for media-based health campaigns. Drawing upon considerable convergent evidence that attention to and processing of persuasive messages is a function of both cognitive and biologically based processes, we consider implications for attention and processing from an extension of the activation model of information exposure through the addition of a cognitive variable associated with the elaboration likelihood model, need for cognition. The overall goal is to determine how target audiences are optimally influenced with persuasive health information that attracts and holds attention, triggers information processing, and eventually brings about behavior change.",

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AU - Zimmerman, Rick S.

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Y1 - 2006

N2 - The principal objective of this article is to offer an extended theoretical framework for further development of persuasive message design for media-based health campaigns. Drawing upon considerable convergent evidence that attention to and processing of persuasive messages is a function of both cognitive and biologically based processes, we consider implications for attention and processing from an extension of the activation model of information exposure through the addition of a cognitive variable associated with the elaboration likelihood model, need for cognition. The overall goal is to determine how target audiences are optimally influenced with persuasive health information that attracts and holds attention, triggers information processing, and eventually brings about behavior change.

AB - The principal objective of this article is to offer an extended theoretical framework for further development of persuasive message design for media-based health campaigns. Drawing upon considerable convergent evidence that attention to and processing of persuasive messages is a function of both cognitive and biologically based processes, we consider implications for attention and processing from an extension of the activation model of information exposure through the addition of a cognitive variable associated with the elaboration likelihood model, need for cognition. The overall goal is to determine how target audiences are optimally influenced with persuasive health information that attracts and holds attention, triggers information processing, and eventually brings about behavior change.

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An extension of the activation model of information exposure: The addition of a cognitive variable to a model of attention

Abstract

Bibliographical note

ASJC Scopus subject areas

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