An Online Dimension of Sports Fanship: Fan Activity on NFL Team-Sponsored Websites

Nicky Lewis, Walter Gantz

Research output: Contribution to journalArticlepeer-review

8 Scopus citations


Sports is a cultural phenomenon that has a pervasive presence in daily life. For fans, sports is a personal and social activity that involves following games across media platforms, talking with other fans, and contributing their viewpoint to the cacophony of voices on sports websites. This study examines one dimension of the active and social nature of sports fanship – that of the extent and timing of fan comments on NFL team-sponsored websites. Using message board activity from ten NFL teams, it documents the pattern of fan postings between games. Fan activity is greatest within the first 24 h of a game and then tapers throughout the week without increasing until the next game begins. Beyond this, fans are more likely to post after their team wins but there is an undercurrent suggesting factors other than game outcomes may account for fan activity.

Original languageEnglish
Pages (from-to)257-270
Number of pages14
JournalJournal of Global Sport Management
Issue number3
StatePublished - Jul 3 2019

Bibliographical note

Publisher Copyright:
© 2018, © 2018 Global Alliance of Marketing & Management Associations (GAMMA).


  • NFL
  • Sports fanship
  • digital media
  • engagement
  • team forums

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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