Applied Communication Research: Scholarship That Can Make A Difference

Gary L. Kreps, Lawrence R. Frey, Dan O'Hair

Research output: Contribution to journalArticlepeer-review

19 Scopus citations


Applied research is an important form of scientific inquiry that has been widely misunderstood and unappreciated within the field of communication. This article first debunks five common misconceptions about the nature of applied communication research. Four criteria for conducting effective applied communication then are posed. The article concludes by examining three ways in which effective applied communication research promotes the disciplinary growth of communication knowledge.

Original languageEnglish
Pages (from-to)71-87
Number of pages17
JournalJournal of Applied Communication Research
Issue number1-2
StatePublished - Jun 1 1991

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics


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