Applied Communication Research: Scholarship That Can Make A Difference

Gary L. Kreps; Lawrence R. Frey; Dan O'Hair

doi:10.1080/00909889109365293

Applied Communication Research: Scholarship That Can Make A Difference

Gary L. Kreps, Lawrence R. Frey, Dan O'Hair

Communication

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

Abstract

Applied research is an important form of scientific inquiry that has been widely misunderstood and unappreciated within the field of communication. This article first debunks five common misconceptions about the nature of applied communication research. Four criteria for conducting effective applied communication then are posed. The article concludes by examining three ways in which effective applied communication research promotes the disciplinary growth of communication knowledge.

Original language	English
Pages (from-to)	71-87
Number of pages	17
Journal	Journal of Applied Communication Research
Volume	19
Issue number	1-2
DOIs	https://doi.org/10.1080/00909889109365293
State	Published - Jun 1 1991

ASJC Scopus subject areas

Communication
Language and Linguistics

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10.1080/00909889109365293

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title = "Applied Communication Research: Scholarship That Can Make A Difference",

abstract = "Applied research is an important form of scientific inquiry that has been widely misunderstood and unappreciated within the field of communication. This article first debunks five common misconceptions about the nature of applied communication research. Four criteria for conducting effective applied communication then are posed. The article concludes by examining three ways in which effective applied communication research promotes the disciplinary growth of communication knowledge.",

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AB - Applied research is an important form of scientific inquiry that has been widely misunderstood and unappreciated within the field of communication. This article first debunks five common misconceptions about the nature of applied communication research. Four criteria for conducting effective applied communication then are posed. The article concludes by examining three ways in which effective applied communication research promotes the disciplinary growth of communication knowledge.

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Applied Communication Research: Scholarship That Can Make A Difference

Abstract

ASJC Scopus subject areas

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