Applied research is an important form of scientific inquiry that has been widely misunderstood and unappreciated within the field of communication. This article first debunks five common misconceptions about the nature of applied communication research. Four criteria for conducting effective applied communication then are posed. The article concludes by examining three ways in which effective applied communication research promotes the disciplinary growth of communication knowledge.
|Number of pages||17|
|Journal||Journal of Applied Communication Research|
|State||Published - Jun 1 1991|
ASJC Scopus subject areas
- Language and Linguistics