Applying systems science to evaluate a community - Based social marketing innovation: A case study

Brian J. Biroscak, Tali Schneider, Anthony D. Panzera, Carol A. Bryant, Robert J. McDermott, Alyssa B. Mayer, Mahmooda Khaliq, James Lindenberger, Anita H. Courtney, Mark A. Swanson, Ashton P. Wright, Peter S. Hovmand