Approaches to Mormon Identity and Practice in the #ldsconf Twitter Hashtag

Spencer P. Greenhalgh, K. Bret Staudt Willet, Matthew J. Koehler

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


In this paper, we document different expressions of Mormon identity and different approaches to Mormon practice within the #ldsconf Twitter hashtag. In particular, we examine #ldsconf during two important events in the recent history of the Church of Jesus Christ of Latter-day Saints: the presidential transition from Thomas Monson to Russell Nelson in January 2018, and the Church’s formal acceptance of Nelson as Church president in April 2018. Our findings suggest that the #ldsconf hashtag allows for more expression of identity than formal Latter-day Saint contexts and that Twitter hashtags afford a ready audience for religious discussion in which no bounds are set on appropriate identity or practice.

Original languageEnglish
Pages (from-to)122-133
Number of pages12
JournalJournal of Media and Religion
Issue number4
StatePublished - Oct 2 2019

Bibliographical note

Publisher Copyright:
© 2019, © 2019 Taylor & Francis Group, LLC.

ASJC Scopus subject areas

  • Communication
  • Religious studies


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