Assessing the financial value of digital advertising: An event study approach

Chan Yun Yoo, Tae Hyun Baek

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Digital Advertising
Subtitle of host publication	Theory and Research, Third Edition
Pages	222-242
Number of pages	21
ISBN (Electronic)	9781317225461
DOIs	https://doi.org/10.4324/9781315623252
State	Published - Jan 1 2017

ASJC Scopus subject areas

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