Attendees' user experience of social media technology during multiphase participation in conventions: A consumption values approach

Wei Wei, Ying Lu, Nan Hua

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

This study explores attendees' user experience with social media during their multiphase participation in conventions. Drawn from the Theory of Consumption Values, this study examines both extrinsic and intrinsic values that attendees experience when using social media technology across anticipatory, experiential, and reflective phases at conventions. With the method of theoretical sampling, qualitative data was collected from 24 in-depth interviews with individuals who had experience with using social media for convention participation. Findings revealed that social media were used to different extents as an information transmitter, relationship hub, and emotion trigger during multiphase participation in conventions. Three consumption values (i.e., functional, social, and emotional values) were identified, which enhance attendees' experience by satisfying attendees' need for utilitarian benefits, belonging and interpersonal relatedness, and hedonism. A model of convergence of social media usage and conventions with four propositions was proposed based on the findings. Both theoretical and practical implications are discussed.

Original languageEnglish
Pages (from-to)347-364
Number of pages18
JournalEvent Management
Volume21
Issue number3
DOIs
StatePublished - 2017

Bibliographical note

Publisher Copyright:
© 2017 Cognizant, LLC.

Keywords

  • Attendee experiences
  • Conventions
  • Events
  • Social media

ASJC Scopus subject areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Marketing

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